Is Text Messaging Right for Your Business?

Businesses thrive on customer engagement and effective marketing strategies. Text messaging offers brands the ability to reach out to potential customers and generate more revenue. 

A majority of Americans have access to text messaging, especially the younger generation. This gives companies a massive opportunity to expand their reach and plan for targeted campaigns with significant returns. Text messaging is a simple way of connecting with consumers using new technologies.

What is Text Marketing?

Text Marketing is a campaign strategy used to deliver your advertisements or promotions to a wide range of users. In recent years, the surge of smartphone technology has allowed companies to send photos of their products or links to their websites directly to their customers’ mobile phones.

Using Sentext, your brand could reach up to 99 percent of subscribers and earn a 98 percent retention rate. Sentext is considered one of the leading direct sales marketing organization in the United States. Established in 2011, the company is now partnered with over 20,000 businesses across the country. 

How can your business benefit from text messaging?

• Expand your market 

With text marketing, your brand has a higher chance of attracting and acquiring new clients. Text marketing offers flexibility for your business and convenience for your customers. 

Many successful businesses use text messaging to remind their customers of an upcoming appointment. This system removes the need to call your clients. IT can also be automated, which means you can save time and money while providing your customers with excellent service. 

• Generate more revenue

Identifying the most effective text marketing strategies and monitoring delivery rates could help you monitor, track, and improve the system and plan for targeted campaigns. By building a better understanding of your database, your brand can profile and identify customers who are most likely to respond to your campaign and send them targeted messages. 

Additionally, text messaging also removes the need to pay for advertising programs that cost more each year. SMS strategy can be used to send your customers invoices and payment reminders and promote brand awareness. 

• Have a more reliable form of marketing

Despite the prevalence of the internet, text marketing is still the most efficient form of advertisement. An average of 98% of text messages are opened within five minutes of being received.

Unlike e-mails, text marketing can bypass a lot of the issues that affect e-mail marketing strategies, such as spam filters and a low open rate. Your customers would likely respond to your message in as little as 90 seconds as it is one of the most preferred methods of communication. 

• Be more efficient

Text marketing can also be integrated with other advertising channels your company is currently using, including popular e-mail marketing platforms MailChimp and Constant Contact. 

Integrations won’t be limited to software. They can also be used in various marketing strategies and help businesses earn better results. 

• Significantly improves customer engagement

Over the years, the number of people who owned smartphones increased dramatically, doubling since 2014. Several studies show that a person touches their mobile an average of 2,617 every day.

Text messaging allows a company to boost customer engagement by conducting several types of text message campaigns, including promotions such as exclusives deals that are only available to customers subscribed to your business’ text message marketing list. 

Text messaging is also a great medium to use to run a contest. This type of promotion not only boost customer engagement, but it also provides your brand a way to excite customer about your products.